Business in GermanyCyberlawGeneralGerman Corporate Law

Google Analytics vs. GDPR – is that even possible?

We are currently receiving many inquiries from uncertain clients regarding the new General Data Protection Regulation (GDPR). During an initial analysis of the homepage, it immediately becomes apparent that most clients use an analysis tool - mostly Google Analytics or Matomo (formerly Piwik). Such tools are useful and indispensable for good online marketing. But now the question arises: to what extent can these tools still be used to be compliant with the GDPR? Admittedly, we…
Bernhard Schmeilzl
May 20, 2018